Are you ready to dive into the future of seaside hotels? In this article, we unveil the top 5 trends that will shape the hospitality industry by 2024. From cutting-edge technology to eco-conscious initiatives, these trends will redefine the guest experience and revolutionise seaside getaways.

1. Zero-Maintenance Furniture

In recent years, the demand for sustainable and low-maintenance solutions has surged, particularly in the hospitality industry along coastlines. For seaside hotels, this focus shifts toward zero-maintenance outdoor furniture, a key component of many of their eco-friendly initiatives in 2024. This trend extends well beyond traditional measures of sustainability.

Seaside hotels are increasingly adopting durable, weather-resistant outdoor furniture made from recycled or sustainably sourced materials such as Envirowood. These pieces are designed to withstand harsh seaside elements, such as saltwater spray and intense sunlight, without the need for constant upkeep or replacement. Ovation’s Envirowood furniture is adored by guests and comes with a 25-year guarantee.

By integrating furniture made from materials like recycled plastic, reclaimed wood, and metal with protective coatings, these establishments significantly lower their environmental impact. The use of such materials not only reduces waste but also diminishes the carbon footprint associated with the production and transportation of new furniture.

Image: Ovation’s sustainable, zero-maintenance Envirowood furniture. Enquire now.

2. Experience-Driven Stays

In the contemporary travel scene, there’s a growing desire among holiday-goers to dive deeper into their destinations, merging the joy of relaxation with the enrichment of experiential learning. This trend has seen seaside hotels evolving to become more than just places of stay; they’re now catalysts for immersive experiences that forge a deeper connection between the traveler and the destination. These hotels are creatively leveraging the unique aspects of their coastal settings to offer activities that not only entertain but also educate and engage guests in the local culture and natural splendour of the area.

The push towards customised and unique experiences reflects a shift in what modern travellers value. It’s not just about seeing a place; it’s about becoming a part of it, even if only temporarily. Seaside hotels are responding by designing experiences that allow guests to explore the local ecosystem, cuisine, traditions, and crafts in ways that are both authentic and personal. This could mean a day spent with a local fisherman, learning the art of catching fish using traditional methods, followed by a cooking lesson where guests prepare their catch with a local chef, using regional herbs and spices.

Furthermore, these hotels are tapping into the expertise of local artisans, historians, and naturalists to offer workshops and tours that provide insight into the destination’s heritage, biodiversity, and artisanal traditions. This could include guided nature walks that reveal the hidden flora and fauna of coastal landscapes, or art classes conducted by local artists who teach techniques inspired by the surrounding natural beauty.

3. Wellness And Well-Being

The burgeoning trend of wellness tourism is reshaping the offerings of seaside hotels, transforming them into sanctuaries of holistic health and rejuvenation. In 2024, these establishments are not merely providing a place to stay; they’re becoming integral to the wellness journey of their guests, offering a comprehensive approach that caters to physical, mental, and emotional well-being. This evolution reflects a deepening understanding of wellness as a multifaceted experience that goes beyond traditional spa treatments.

Seaside hotels are uniquely positioned to leverage the therapeutic qualities of their natural surroundings, integrating the serene and restorative ambiance of the coast into their wellness programs. The sound of waves, the softness of sandy beaches, and the vastness of the ocean horizon play a crucial role in the wellness experience, serving as a backdrop to a variety of health-promoting activities. These programs are thoughtfully designed to take advantage of the coastal environment’s innate calming effects, enhancing traditional wellness offerings with the unique benefits of being by the sea.

The fusion of location-specific features with wellness practices is seen in the use of marine-based products in spa treatments. These products, rich in minerals and antioxidants, tap into the ocean’s bounty to nourish and revitalise the skin and body, offering a connection to the natural world that enhances the wellness experience. Similarly, outdoor activities like yoga and meditation sessions are held at the water’s edge, allowing guests to draw energy from the natural environment and cultivate a sense of peace and mindfulness while bathed in the early morning light or the gentle hues of sunset.

4. Smart Rooms and Technology

The integration of smart technology into seaside hotels is redefining the concept of a personalised vacation experience, making every aspect of a guest’s stay customisable and convenient. In 2024, this trend is seeing a rapid evolution, with hotels leveraging the latest advancements in technology to create environments that adapt to individual preferences, enhancing both comfort and engagement.

At the heart of this transformation is the smart hotel room, equipped with an ecosystem of connected devices that respond to the guest’s every need. Through the use of smartphone apps or voice commands, guests can personalise their living space to suit their mood or requirements at any moment. This customisation extends to adjusting the lighting to create the desired ambiance, whether it’s a soft, warm glow for relaxation or bright, natural light for reading. Temperature control is similarly sophisticated, allowing guests to set their room to the perfect warmth or coolness, factoring in the time of day or the outside weather.

Adding another layer to this personalised experience is the ability to select the room’s fragrance, enabling guests to immerse themselves in an aroma that evokes relaxation, invigoration, or nostalgia. This sensory customisation enhances the overall atmosphere of the room, making it a truly personal retreat.

5. Indoor/Outdoor Spaces

The architectural evolution of seaside hotels in 2024 is emblematic of a design revolution that harmonises the boundaries between the built environment and the natural world. This transformation is not just about aesthetics; it’s a profound reimagining of how space can enhance the human experience, particularly in places of rest and relaxation. Seaside hotels are at the forefront of this trend, crafting spaces that allow guests to immerse themselves in the beauty of the coast while enjoying the refined comforts of modern luxury.

The essence of this architectural philosophy is the creation of open, airy environments that invite the outdoors in. Large, retractable glass walls have become a signature feature, dissolving the traditional barriers between interior and exterior spaces. These innovative structures enable guests to expand their living area at the touch of a button, extending it out onto spacious terraces or balconies where the ocean breeze and the sound of waves enhance the sense of serenity and freedom.

This seamless integration extends to the thoughtful use of natural light, which floods the interiors, reducing the need for artificial lighting and connecting the indoor environment with the changing moods of the day and the rhythm of the coastal landscape. The design maximises views with strategic placements and angles, ensuring that guests can always have a visual connection with the sea, whether they are lounging in bed, taking a bath, or enjoying a meal.

Contact us.


Hill Farm, Halse, Brackley NN13 6DY

+44 (0)7713 634895
+44 (0)1295 23611

Company Number 10287122
VAT Number 246 6148 94

Registered Address
22 Westhorp, Greatworth, Banbury, OX172ED

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